2025CultureAI
Platform Onboarding
Redesigned trial onboarding for security teams, lifting trial-to-paid conversion by 320%.
End-to-End DesignEnterprise OnboardingB2B SaaS
OVERVIEW
I led the full re-design (from research to delivery) of a new onboarding experience that reduced cognitive load, built trust and told a clear story; leading to a 320% increase in trial conversions and £1.156M in revenue.
THE CHALLENGE
76% of users dropped off during the trial period due to a confusing and lengthy onboarding process. With only 6% of trials converting into paying customers.
THE SOLUTION
Simplified the onboarding flow with progressive disclosure, contextual guidance, and quick wins that demonstrated value early and built trust.
IMPACT
- 6% → 19% conversion (3.2x), generating £1.156M in revenue.
- 44% increase in setup completion (24% → 68% users)
- Users described the process as "simple" and "intuitive".
